Challenges
- Old system was very slow
- Outdated interface
- Hard to manage data and maintain complexity.
- Slow indexing: took several hours to index data for 50 clubs
- Operational inefficency
- High licensing cost
Project Summary:
- Belambra chose Ibexa to get a robust and flexible platform for their needs.
- Focus on improved user experience with intuitive navigation
- Improved personalized experiences
- Fully integrated with 3rd party services such as booking system
Main outcomes
- Reduced indexing of 10M rows of data to 15 min
- Optimizing the daily indexing of prices for 50 clubs.
- Reduced operational costs
- Improved user experienced
- Optimized technical performance
Belambra is the leader in the holiday club market in France. As of 2025, Belambra reported an annual revenue of $538.7 million.
- Independence: we advise our clients on their strategic choices without any external pressure.
- Intelligence: our sector requires us to keep a constant trend watch to avoid wrong choices for our clients and to grasp opportunities and leverage new technologies.
- Sustainability: we do not seek to "make a one-shot deal" but to set up effective systems over the long term.
In 2023, Clever Age realised a turnover of 50 million euros through its French offices and its foreign subsidiaries in Asia and North America. The company has 300 active clients, mainly large accounts.
Modernizing the website with Ibexa
The Belambra group launched a strategic overhaul of its information system, including the modernization of its website with Ibexa. The initiative aimed to optimize the management of critical data, such as daily price indexing for 50 clubs over two seasons, while meeting the growing expectations of mobile users. The aim was also to reduce operational costs and increase flexibility for future technological developments. This transformation significantly improved the user experience, optimized technical performance and strengthened Belambra's position as the undisputed reference in the dynamic tourism sector.
Business Issue
In 2021, Belambra modernized its information system and redesigned its website to improve performance and user experience. The old system suffered from slowness, an outdated interface, and difficulties in managing data, including daily price indexation for 50 clubs over two seasons, resulting in a degraded user experience and operational inefficiencies.
High licensing costs and maintenance complexity were a hindrance. Belambra needed a flexible solution for future developments, allowing for advanced customization and easy integration with third-party systems, while ensuring optimal web performance, especially with the increase in mobile usage.
Reducing costs without compromising service quality was crucial. By choosing Ibexa, Belambra was aiming for a robust platform, offering good value for money and supported by a large community of developers thanks to Symfony. This reduced licensing costs and increased specific development capacity to meet the unique needs of the business.
The tourism market is dynamic, with ever-changing customer expectations and intense competition. A flexible and scalable solution was needed to enable Belambra to react quickly to new trends and technological innovations.
Belambra needed to modernize its technology, optimize costs and improve the user experience, while managing a large volume of data and remaining agile in the face of market changes. The redesign of the website with Ibexa aimed to achieve these objectives.
Belambra's choice of Ibexa has significantly improved performance, operational efficiency and user experience
Proposed solution
Belambra chose Ibexa for its advanced technical quality, its specific development capabilities and the robustness of its Symfony-based platform. This platform promised to meet Belambra's specific needs, and reduce licensing costs while offering optimal web performance , essential in an increasingly mobile environment.
This redesign of the website was also an opportunity to significantly improve the user experience (UX/UI). The new design has been designed to offer intuitive navigation and a modern user interface. For example, a new simplified three-step search feature has been introduced, allowing users to quickly find relevant information about available clubs and offers.
In addition, Ibexa has enabled increased site customization, meeting customer expectations for more personalized experiences tailored to their needs. This flexibility was crucial for Belambra, which was looking to stand out in a competitive market by offering superior customer service and simplified navigation. In summary, Belambra's choice of Ibexa was motivated by the need to modernize its technology platform while optimizing costs and improving UX/UI. This optimized website has made it possible to offer Belambra's customers a high-performance, flexible digital ecosystem adapted to the evolving needs of the tourism sector. This transformation has strengthened Belambra's position as a leader, offering an improved user experience and simplified navigation, supported by robust and scalable technology.
Implementation
Belambra chose Ibexa for its technical and economic advantages. This platform promised a robust and flexible solution that was perfectly tailored to the specific needs of the business while optimizing the costs associated with licensing and maintenance.
The redesign project focused on development and integration, with a complete overhaul of the user experience (UX/UI). The new interface offers modern and intuitive navigation, meeting the high expectations of end users. To effectively manage the volume of data, including the daily indexation of prices for 50 clubs over two seasons, Belambra has set up a suitable solution. This allowed for optimal management of critical data, ensuring that pricing information was updated quickly and accurately. In terms of web performance, the use of CDN and Varnish was decisive. These technologies have significantly improved the site's loading speed, ensuring a smooth and responsive user experience, even during periods of high demand. The rollout of the new platform was carefully orchestrated to ensure a smooth transition. Belambra has maintained all essential interconnections with third-party services, such as the booking system and mailing, ensuring seamless integration with the existing technology ecosystem. In summary, Belambra's choice of Ibexa has significantly improved performance, operational efficiency and user experience, strengthening Belambra's position in an ever-changing competitive market.
Observed results
The digital transformation at Belambra marked a major strategic shift, with significant improvements at several key levels. By optimizing price indexing, Belambra reduced the processing time of 10 million rows of data from several hours to just 15 minutes. This improvement has enabled agile fare management and increased competitiveness in the face of market fluctuations.
The redesign of the website has significantly boosted web performance, with club and search pages loading instantly, improving the user experience. The simplified interface and three-step search made it easier to navigate and access essential information, increasing the site's appeal to customers. Effective change management supported this success, with a smooth transition to the new platform through tailored training and ongoing support. Belambra has thus minimized operational interruptions and maintained quality customer service. These efforts have enabled Belambra to achieve its commercial and technical objectives, consolidating its position as a leader in the tourism sector. Looking ahead, the company plans to capitalize on these successes with a roadmap that includes advanced customizations on Ibexa and new strategic initiatives to maintain its competitive edge in a dynamic and ever-changing market.
